EXCLUSIVE INTERVIEW – Adapting to Change: How a Homegrown Brand Succeed with Innovation

THE KUEH LAPIS STORY  Budhi and his wife founded Optima-Daribell Pte Ltd in 1998. Deli-Indo is the brand created for its range of signature Kueh Lapis. Daribell is the branding for their range of vacuum-packed (Vacpack) Kueh Lapis and other non-lapis products. Budhi shares about the beginnings of his Kueh Lapis business. “I set up …